How does OneLuton Analytics work?

Every published OneLuton site has built-in analytics. On your Dashboard, find your website card and click Analytics, or click Analyticsin the top bar of the builder.

What you'll see

• Visitors: unique people who came to your site.
• Pageviews: total pages opened.
• Views per visit and average visit duration: how engaged people are.
• Bounce rate: visitors who left after one page.
• Top pages, sources, countries, devices, browsers: where your audience comes from and what they use.
• Form conversions: how many visitors filled in your contact form.
• Plain-English insights: automatic summaries of what changed.

Pick a time range at the top: last 24 hours, 7 days, 30 days, or 90 days. Most numbers show how they changed compared to the previous period.

How we protect privacy

• No cookies are stored on visitor devices.
• No third-party trackers (no Google Analytics, no Facebook Pixel).
• Visitor IP addresses are never stored. They're combined with the browser and the current date into a one-way hash that resets every 24 hours.
• We can't identify individuals or follow them across sites or sessions.

A small Privacy-friendly analytics link appears in your site footer so visitors can read how it works. If you add third-party tracking or other embeds, assess their privacy and consent requirements separately. Built-in analytics does not make those additions automatically compliant.

When will I see data?

Stats start appearing as soon as your site is published and a visitor opens a page. Drafts and unpublished sites don't collect anything.

Why are my numbers empty or different from Google?

Check that you opened Analytics for the correct published website and selected a time range that includes the visits. Use the live website, not the builder or Lovable preview, to check visitor activity. Blocked tracking requests can also leave visits unrecorded.

OneLuton Analytics measures website activity. Google Search Console measures Google search impressions and clicks, so the totals are not expected to match. If your live website receives visits but Analytics remains empty, send us a message with its address and the affected time range.